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What is this sustainability that everybody is talking about?
Sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs. In addition to natural resources, we also need social and economic resources. Sustainability is not just environmentalism. Embedded in most definitions of sustainability we also find concerns for social equity and economic development.
Who will make the change to make packaging sustainable?
Packaging solution companies like MK Printpack are working in tandem with their customers to develop packaging solutions with reduced use of material, reduced layers of packaging and usage of recycled material. Packaging solution providers are taking lead and developing various alternatives to eliminate single use plastic packing material, increase the use of recycled paper with minimal use of energy.
How are packaging solution companies playing their part?
There is a conscious effort by the packaging solution providers to create a more sustainable packaging solution for the aware clients and also educate the clients to make necessary changes towards sustainable packaging. In the recent past we at MK Printpack have developed printed packaging for a number of e-commerce clients whereby eliminating the secondary packaging (mono cartons) for their products.
To make alteration in a process that is considered to be “Normal” is a challenge for all concerned, but it is the merchandise seller that is at risk the most. Acceptability by the consumer, logistic challenges, shelf-display limitations, spillage etc are concerns that have to be addressed in consultation with the packaging solutions providers before launch of any product with a new normal.
How sustainable is sustainability for the packaging solution providers?
Creating awareness amongst consumers about sustainability in packaging is a double edged sword for the packaging solution providers. Let’s see how……
A packaging manufacturer develops a packaging model that eliminates use of secondary packaging (mono cartons), by doing this the packaging manufacturer has negatively impacted his sales for the printed mono cartons….. No, this isn’t sustainable.
Since the printed shippers developed by the packaging manufacturer is unique, this ensures a long term non-competitive business and of course at a price premium….. Maybe, it is sustainable.
In their endeavour to being a sustainable packaging manufacturer the company takes measures to reduce their energy consumption per unit produced, in turn reducing their energy expenses…that is sustainable packaging!
With the rise in awareness of sustainable packaging amongst the consumers the demand for the same is growing at a faster than expected pace, which will translate to higher revenues and profitability for the packaging manufacturer…that is sustainable.
