admin 
From asking your local kirana store uncle “Koi acha wala shampoo dena” or “badi tube red toothpaste de do” to picking up bottles/tubes from the shelves first based on aesthetics, then reading product details on the package and making a decision we have all grown up.
Multiple studies on consumer behavior have revealed that an eye-catching pack on the shelf compels a consumer walking the aisle of a supermarket to pick up that package even if the product is not on their shopping list. Creating a prospective buyer for the future.
When your product sits on the shelf and screams out to be “Better” and “Inexpensive” as compared to the competition sitting beside it, the package has compelled the consumer to at least give it a glance. Possibly breaking the consumer’s present brand loyalty.
A package that is easily identifiable makes a conversation with the consumer “Hey, there!!”….. “Ahh, there you are!” retaining a brand loyal customer too is part of the KRAs entrusted on the printed packaging.
An effective printing and packaging targets your Present, Past and Future customers alike. The information relayed through the packaging are images the consumers carry in their heads, for newer products in the market this is creating a brand awareness and for the older products it is a form of reassertion.
In a nutshell printing and packaging is an integral part of every product across every industry sector.
