admin 
Since the turn of the century Indian retail has transitioned from the local kirana store to malls to standalone supermarkets and online stores. The transition was at such a breakneck speed that the companies which didn’t adapt fast enough with the winds of change were blown to oblivion.
Companies have realized that as much as the on-field salesman the product’s printing and packaging influences the customer’s decision making. Hence, you now see a much developed synergy between the Sales, Marketing, Design Printing and Packaging development teams, these synergized teams work as the four wheels that are driving company’s topline.
Printing and packaging not only plays a vital role in sales and marketing, but a well-designed packaging has a significant impact on labour, shipping/logistics and warehousing costs. The easier and quicker it is to pack the product, the less you’ll spend on labour, precise dimensions can optimise the modes of shipping, sturdy packaging structure will ensure minimal damage to the product whilst warehousing and easily identifiable printing will minimise the human error at the time of distribution/despatch. Hence, making a positive impact on the company’s Bottom-line.
